How Food Trucks Helps Boost Profitability
Food trucks are popular business entities on many different levels, from street corners and festivals to corporate events and special events in high-profile hotels and clubs. Food trucks are becoming more popular each day as restaurants and other foodservice businesses struggle to survive amidst the economic downturn.
The average customer now spends about two hours per day at a sit-down restaurant, making short work of finding a good meal. The same is true for many businesses that offer food services, such as fast-food franchises and bars. As customers become more aware of Burger Food Trucks on the road, it’s become easier for them to find out information on food trucks and restaurants in general.
A food truck is either a mobile vehicle, typically a flatbed trailer or bus, capable of preparing, cooking, and serving food. Some, such as ice cream trucks, only sell prepackaged or frozen food; others already have onboard refrigerators and cook ready food, or they heat already prepared food in a brick-and-mortar restaurant.
The latter type of business can benefit from startup costs since a restaurant or truck is not required to purchase kitchen equipment. They simply need to have a gas or water-powered vehicle that has a small kitchen and a food preparation area. Some mobile food vendors also add a grill or pizza oven to their vehicles as an added service.
Many restaurant owners and mobile food vendors are concerned about rising health care costs, but they should also be concerned about the impact of the modern food truck revolution on the environment. Modern trucks tend to be much more fuel-efficient than traditional trucks that rely on coal or petroleum to power their engines.
Truck emissions and smoke emissions count into the Clean Air Act each year because they cause the same amount of smog as a car that speeds the same amount of miles per gallon. Additionally, trucks avoid needless landfills by using efficient fuel-efficient vehicles. Because of this, there are fewer trucks in landfills and some have been converted to run on biodiesel or clean energy sources, such as solar panels.
As this modern food truck revolution continues to spread, entrepreneurs and companies will continue to require more detailed information about the trucks they are buying so they can provide the best service possible. For example, some mobile vendors may begin using specific information provided by the vendor’s Web site to determine what types of foods the vendor offers and how many he has available.
If a vendor does not have the information that the customer is looking for, he might not be able to correctly quote the price of his products. While it is not clear whether the use of such information will affect customer purchasing decisions, the widespread use of it by food truck vendors is likely to have some effect. A smart vendor will make sure to obtain such information before quoting his prices.