Top 5 Tips for Starting a Pizzeria in 2022
In the United States, pizza is very popular. More than 92% of Americans buy pizza once or twice a month. To put this percentage into perspective, it would be around 350 slices that Americans eat per second.
Plus, almost everyone globally likes a slice of pizza, and some love it to the extent of making it their livelihood and full-time job. Today, about 18% of restaurants are pizzerias.
So if you are looking to take a leap to a pizzeria, the following are tips from experienced entrepreneurs in the pizza industry to help you:
1. Form a Menu and Make Pizza Recipes
With pizzerias on almost all street corners, you may set your pizza shop apart by improving your skills and ensuring your pizza tastes good.
Fresh and high-quality ingredients are vital for flavor, and you may as well experiment with different toppings so as to prepare innovative pizzas. Remember also to put down every step when trying out various recipes.
2. Invest in an Outdoor Pizza
Normally, outdoor ovens come in different designs and styles. One popular type is a wood-fired oven. It involves burning timber. Although it is a straightforward type of oven, it is vital to know there are certain kinds of wood you cannot use.
Wood pellets/chipping and hardwoods are fine, though you risk adding chemicals to your pizza if your wood is treated or colored. As you learn more about outdoor wood-fired ovens, it is also worth noting that you have to make sure there is enough fuel and the temperature is the same throughout.
3. Choose a Suitable Location
Location matters a lot. Choosing the right location for your pizzeria will mean the difference between failure and success.
If you choose a location serviced already by a successful pizza shop, you may go bust. But if the location is difficult to reach, you will miss out on the traffic foot you require to thrive. So when hunting for a perfect location, you might want to look at the following:
- Space and size
- Accessibility and visibility
- Buying vs. leasing
4. Prepare for Happy Hour
If you are looking to operate a full-service pizzeria, chances are, you have a liquor license to enable you to serve wine, beer, and other liquors.
A happy hour where you will offer great deals on alcoholic beverages and pizzas is perfect for getting more customers, especially early in the day.
For instance, if you have happy hour starting from 4 pm to 7 pm, you will be able to hook customers who are getting off work.
5. Pick the Right Service Style
Pizza restaurants can be classified into two primary categories: upscale, midscale, and quick-scale service.
You can also refer to quick-service restaurants as fast-food eateries. Whichever style you choose, ensure you provide limited menus of pizzas, which are prepared faster and sold at a relatively low cost.
Pizza is popular as a takeout, take-and-bake option, and delivery option. Plus, it is a universal favorite for sporting events, small-get-togethers, birthdays, and corporate parties. So starting a pizzeria means you will have a lot of options to bring unique recipes to the mass.